Malbon Opens China Headquarters in Shenzhen

Shenzhen, China – Golf lifestyle brand Malbon Golf has officially announced the opening of its China headquarters in Shenzhen, marking a major milestone in its global expansion. The move comes through a strategic joint venture with TKG Lifestyle, underscoring Malbon’s growing influence in the Asian golf scene.

Founded by Stephen and Erica Malbon, the California-based brand has become synonymous with injecting streetwear energy, creativity, and culture into the traditional game of golf. With its signature “Buckets” philosophy, Malbon fuses fashion, art, and sport — attracting a new generation of golfers worldwide.

Shenzhen: The Heart of Malbon’s Asian Vision

Set to open this September, the Shenzhen headquarters will serve as a central hub for regional distribution, design, and brand operations. Known as one of China’s most dynamic cities for technology and innovation, Shenzhen provides the perfect backdrop for Malbon’s mission to redefine golf as a social lifestyle rather than an exclusive pastime.

China Expansion and Community Focus

Malbon’s China strategy will include:

Exclusive collections designed for the Chinese market

Local collaborations with creative partners and brands

Community-driven programs, including member events and tournaments

This approach aligns with the rising popularity of golf among younger and female players in China — a demographic shift reshaping the sport’s future.

China Golf & Golf Fashion: Key Data & Insights (based on researches of Grand View and Shungolf)

Number of Golf Courses

• China has around 600 golf courses as of 2025.
• Hainan is a hotspot for golf course development in China.

Registered Golfer & Youth Growth

• Youth golf is growing fast: by 2023, there were ~126,000 youth golfers registered under the China Golf Association, with ~84,800 regularly taking part in competitive events.
• 18,345 new youth golfers were added in 2023 alone — up ~28% compared to previous years.

Golf Tourism & Market Value

• China’s golf tourism market generated USD 1.544 billion in revenue in 2024, and is forecast to grow to USD 2.632 billion by 2030.
• Domestic tourism is the largest contributor, but international golf tourism is growing fastest.

Golf Apparel & Fashion Segment

Topwear (shirts, polos, etc.) is the biggest segment and growing fastest.

The golf apparel market in China made USD 373.2 million in 2024 revenue, and is expected to reach USD 598 million by 2030, with a CAGR of ~8.2%. Grand View Research

How This Supports Malbon Golf’s China HQ Story

Including some of these facts will boost your SEO article about Malbon’s expansion by showing strong market potential. Here’s how you could integrate them:

• Mention how there are 500–650 golf courses already, so Malbon has a large base of facilities to partner with or supply.
• Highlight youth golf growth — appealing to brands like Malbon that mix golf with lifestyle, fashion, and culture.
• Show that the golf apparel market is growing rapidly, which means China-exclusive collections or fashion-collab strategies by Malbon are well placed.
• Emphasize that golf tourism revenue is increasing — good for brand exposure, events, and premium offerings.