Strategic guide to the most influential golf and travel trade shows across China, Japan, Korea, and Southeast Asia
For golf courses and resorts seeking to expand visibility and bookings across Asia’s key golf tourism markets, strategic trade show participation delivers direct access to tour operators, travel agencies, and corporate buyers actively packaging golf experiences. However, with dozens of trade shows across the region, choosing the right events for your budget and target markets requires careful consideration.
Top 2026 Golf Tourism Trade Shows in Asia for Golf Courses and Hotels
This guide identifies the most impactful golf and travel trade shows across Asia’s primary golf tourism markets: China, Japan, Korea, and Southeast Asia.
1. Asia Golf Tourism Convention (AGTC)
Location: Rotates annually (2026: Pattaya, Thailand) When: 23-25 March Target Markets: Pan-Asian and international golf tourism
Why Attend: 450+ delegates including 180 golf tour operators and 180 golf tourism suppliers Pre-scheduled one-on-one meetings ensuring quality connections Only trade show exclusively focused on Asia-Pacific golf tourism Efficient format maximizing ROI through structured business meetings Networking with regional and international golf tourism decision-makers
Best For: Golf courses and resorts prioritizing direct tour operator relationships across multiple Asian markets simultaneously. Essential attendance for serious players in Asian golf tourism.
Location:IGTM Cannes When:19-22 Oct 2026 Target Markets: Global golf tourism with strong European participation
Why Attend: World’s largest golf tourism trade event Attracts European tour operators increasingly interested in Asian golf Pre-scheduled appointments with qualified buyers Educational seminars on golf tourism trends Networking with global golf tourism industry leaders
Best For: Asian golf courses targeting European and international markets beyond Asia. Complements Asia-focused events by accessing Western golf tourists.
Investment Level: High (international travel, booth fees, accommodation)
3. China Sport Show
Location: Nanchang Greenland International Expo Center (NGIEC), Nanchang, China When: May 21–24, 2026 Target Markets: Professional golf equipment, clothing, and related accessories
Why Attend: Largest golf-specific trade show in China Direct access to Chinese tour operators packaging outbound golf tourism Golf equipment, apparel, and services alongside destinations Growing focus on golf tourism and international destinations Face-to-face meetings with Chinese golf industry decision-makers
Best For: Golf courses prioritizing China market (Vietnam’s fastest-growing golf tourism segment at +43% YoY). Essential for courses targeting Chinese group bookings.
Investment Level: Medium (China travel, booth fees, Mandarin materials.
4. Japan Golf Fair
Location: PACIFICO YOKOHAMA Exhibition Hall 1-1-1 Minato Mirai, Nishi-ku, Yokohama When: 6(Fri.) 7(Sat.) 8(Sun.) March 2026 Target Markets: Japanese golfers and golf tourism buyers
Why Attend: Japan’s premier golf trade and consumer exhibition Mix of B2B trade days and B2C public days Japanese tour operators specializing in golf travel Japanese golfers researching international golf destinations Direct engagement with Japan’s quality-focused golf tourism market
Best For: Golf courses targeting Japanese golfers (premium segment valuing quality and service excellence). Strong opportunity for Southeast Asian courses offering value versus Japanese domestic golf.
Investment Level: High (Japan travel costs, Japanese-language materials essential)
5. JATA Tourism Expo Japan
Location: Tokyo When: 24-25 September Target Markets: Japanese outbound tourism industry
Why Attend: Japan’s largest tourism trade show Golf tourism well-represented within travel industry context Access to Japanese tour operators and travel agencies Mix of B2B trade professionals and consumer attendees Comprehensive overview of Japanese outbound tourism trends
Best For: Golf resorts and destinations offering multi-experience packages appealing to Japanese family and group travelers. Less golf-specific than Japan Golf Fair but broader reach.
Investment Level: High (major event, Japanese market requirements)
6. Maekyung Golf EXPO
Location: COEX Hall B, Seoul, Korea When: Feb. 20 – 22, 2026 Target Markets: Korean golfers and golf tourism operators
Why Attend: South Korea’s premier golf exhibition Korean tour operators booking Southeast Asian golf heavily Korean golfers researching international destinations Early morning tee time preferences and service standards discussions Direct pipeline to Vietnam’s largest premium golf tourism segment
Best For: Golf courses actively targeting Korean market (3.2M Korean visitors to Vietnam annually). Critical for courses offering Korean-speaking caddies and Korean-friendly services.
7. ITB Asia
Location: Singapore When: 21-23, October Target Markets: Asian travel trade professionals, international buyers
Why Attend: Asia’s leading travel trade show Strong golf tourism presence within comprehensive travel context Access to Singapore, Malaysian, regional Southeast Asian buyers International tour operators researching Asian destinations Three-day business platform with pre-scheduled appointments
Best For: Golf courses and resorts targeting regional Southeast Asian markets plus international travelers transiting Singapore hub. Professional, high-quality buyer attendance.
Investment Level: High (Singapore costs, major regional event)
8. PATA Travel Mart
Location: Rotates across Asia-Pacific (Kuching, Sarawak, Malaysia) When: 18-20 Aug Target Markets: Asia-Pacific travel trade professionals
Why Attend: Pacific Asia Travel Association’s flagship event Rotating location provides market-specific access Golf tourism well-represented among leisure travel Pre-scheduled buyer-seller meetings format Regional and international tour operator participation
Best For: Golf destinations seeking broad Asia-Pacific exposure. Location rotation allows strategic participation when hosted in priority markets.
Investment Level: Medium-high (varies by host location)
9. The Thailand Travel Mart Plus (TTM+) 2026
Location: Chon Buri When: June Target Markets: This premier B2B event connects international buyers with local golf operators.
Why Attend: Focused specifically on golf tourism Tour operators conducting Thailand golf site inspections Networking with golf tourism professionals Opportunity to showcase courses to visiting buyers Smaller scale but highly targeted audience
Best For: Thai golf courses and regional courses accessible from Thailand for multi-destination packages.
Asia Golf Journey Trusted Marketing Partner for Successful Golf Leaders Strategic trade show participation delivers direct access to Asia’s golf tourism buyers—but only when you attend the right shows, prepare properly, and follow up effectively. Let us help you maximize trade show ROI across Asian markets.
