Social Media Marketing Trends 2025 For Golf Course

Social media has transformed the way businesses connect with their audiences, and golf courses are no exception. A strong social media presence is essential for golf courses to stand out and attract more visitors. Platforms like Facebook, YouTube, and Zalo—highlighted in Decision Lab’s Q3 2024 report—continue to lead the digital landscape, especially among Millennials (Generation Y) and Generation Z. By understanding platform-specific strategies and audience preferences, golf courses can boost visibility, foster engagement, and drive bookings. 

AGJ Creative Marketing encourages golf courses to follow the strategies outlined below to achieve effective social media marketing in 2025. 

Top 5 Social Media Platforms for Sport Brands to Focus On

The top social media apps remain consistent, with Facebook leading as the most essential platform for Vietnamese users. The social media landscape remains stable, with Facebook, Zalo, YouTube, and Instagram emerging as the key platforms to focus on. 

Golf courses should prioritize social media to optimize resources and enhance customer engagement. By focusing on high-quality content, targeted campaigns, and effective strategies, they can achieve greater visibility and interaction with their audience. This approach ensures efficient use of resources and promotes sustainable growth.

Understanding Generation Z and Creating Strategies to Attract Them

Generation Z, recognized for their tech-savvy nature, relies on an average of three social media platforms daily, compared to just two platforms commonly used by Generation X and Y. This high engagement level highlights their comfort with technology and preference for diverse digital experiences. Decision Lab’s report.

To attract Generation Z, golf courses must adapt their strategies to meet this generation’s habits and preferences. They value content that is authentic, visually engaging, and interactive. 

Content Plans for Each Platform

According to the Decision Lab’s “The Connected Consumer Q3 2024” report, YouTube has bounced back, strengthening its position as a top platform for entertainment and movie streaming. TikTok continues to grow, with 53% of users engaging in short-form and livestreaming content. Facebook remains the leader in livestreaming, effectively reaching a wide range of ages. Instagram’s Reels feature has gained popularity again, showing strong interest in short-form video content. Zalo Video has seen its highest usage ever at 20%, with steady growth among Vietnamese users.

Based on the strengths of each platform and recent usage trends, here are the types of content golf courses should use to build an effective social media strategy.

1. You Tube

• Long-form Content: Capitalize on YouTube’s audience preference for detailed content by creating course tours, golf tutorials, and professional tips.
• Event Highlights: Share video recaps of tournaments, charity events, and special celebrations to engage viewers.
• Livestreaming: With YouTube’s recovery in usage, hosting live streams for tournaments or interactive Q&A sessions is an effective way to reach audiences who value real-time engagement.

2. Tik Tok

• Trending Challenges: Align with TikTok trends to create engaging golf-related challenges and fun, shareable moments.
• Short Video Tips: Deliver bite-sized golf tips, drills, or humorous content that resonate with the platform’s dynamic audience.
• Livestreaming: Use TikTok Live for interactive golf lessons, behind-the-scenes clips, or live Q&A sessions. With its growing reach, TikTok Live ensures engagement with the younger demographic who value quick and authentic connections.
• Focus on 5 first seconds with most interesting information of the whole video

3. Facebook

• Community Content: Highlight user-generated posts to foster community spirit, such as featuring photos or testimonials from customers.
• Updates & Announcements: Promote tournaments, special offers, and other events using Facebook’s Events feature.
• Livestreaming: Take advantage of Facebook Live, which continues to dominate livestreaming usage, to broadcast events like tournaments, instructional sessions, or exclusive behind-the-scenes content.

4. Instagram

• Reels for Quick Engagement: Create vibrant, visually appealing videos of scenic course shots, player testimonials, and quick tips.
• Stories for Real-Time Updates: Use Stories for polls, Q&As, and behind-the-scenes updates to keep followers engaged.
• Livestreaming: Leverage Instagram Live to host virtual tours, live Q&A sessions, or player interviews. With its interactive tools, Instagram Live can foster direct connections with your audience.

5. Zalo

• Direct Messaging: Use Zalo to send targeted messages with exclusive promotions or updates to local customers.
• Short Videos: Share engaging promotional content and event teasers to drive interest and attendance.
• Livestreaming: Utilize Zalo’s livestreaming feature to connect with local audiences during key events, such as tournaments or exclusive golf demonstrations, and build a loyal community.

Combining In-House Efforts and Marketing Agency to Optimize your Brand’s Digital Channels

Partnering with a marketing agency can greatly enhance a golf course’s digital marketing efforts. By blending the knowledge of an in-house team with the expertise of an agency, the golf course can refine its online strategy and achieve superior results.

1. Flexibility and Seamless Collaboration

Agencies provide flexible services that complement an in-house team, enabling smooth collaboration and quick adjustments to changes in the market or business needs. This flexibility allows the golf course to scale its marketing efforts without the need for hiring additional staff, while still benefiting from a comprehensive approach.

2. Fresh Insights for the Brand

An agency brings an external, objective perspective that can be invaluable for a golf course’s marketing strategy. With experience across various industries, agencies can offer new insights into brand positioning, uncovering untapped opportunities, and staying ahead of trends. This fresh perspective helps the golf course fine-tune its messaging and differentiate itself from competitors in the market.

3. Comprehensive Skill Set

Digital marketing for a golf course involves a variety of specialized skills, including SEO, content creation, social media management, and online advertising. Rather than building a large in-house team, an agency provides access to a diverse group of experts who are skilled in these areas. This enables the golf course to implement a more effective and cohesive digital strategy, driving better results with less time and resource investment.

4. Access to the Latest Tools and Technology

Marketing agencies invest in the latest technologies and tools to stay ahead of industry trends. These tools help improve SEO, manage ad campaigns, track performance, and enhance customer engagement. For a golf course, this means gaining access to technologies that might be out of reach for an in-house team, allowing the golf course to benefit from cutting-edge solutions that enhance its online presence and competitive edge.

5. Maximized ROI

Agencies are focused on delivering measurable outcomes that maximize the return on investment. By leveraging their experience and expertise, agencies can optimize digital campaigns, making sure marketing budgets are spent efficiently. For a golf course, this means more targeted campaigns, better customer acquisition, and improved overall marketing effectiveness, all leading to increased bookings and brand visibility.

AGJ Creative Marketing is a leading agency in the golf industry, known for providing innovative and creative marketing solutions. By thinking outside the box, AGJ delivers campaigns that capture attention, engage audiences, and help golf courses differentiate themselves from competitors. Their expertise ensures that the golf course’s brand stands out, attracting more golfers and enhancing visibility through unique, impactful strategies.

Become a partner of AGJ Creative Marketing through:

📧 agjgolfmarketingsolutions@gmail.com

📞 +84 982 117 466

🌐 https://www.golfmarketingsolution.com/

AGJ Creative Marketing services

In 2025, social media marketing is essential for golf courses to grow their digital presence and engage with audiences effectively. By focusing on platforms like Facebook, YouTube, TikTok, Instagram, and Zalo, and adapting to the preferences of key demographics, golf courses can boost visibility and drive bookings. Partnering with a marketing agency adds further value by providing expert insights, specialized skills, and access to advanced tools, ensuring an optimized and results-driven strategy for long-term success.

TEEING UP EXCEPTIONAL EXPERIENCES – DRIVING SUCCESS

Golf Course Creative Marketing Agency

📧 agjgolfmarketingsolutions@gmail.com

📞 +84 982 117 466

🌐 https://www.golfmarketingsolution.com/

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