Report Overview
Vietnam tourism report implies that industry continued its strong growth in the first half of 2026, welcoming 12.3 million international arrivals, alongside 81 million domestic trips and an estimated VND 569 trillion in tourism revenue.
But beyond the headline numbers, the market is entering a new phase. Growth is becoming more diversified, while shifts in source markets, high-value tourism, digital transformation, and sustainability are reshaping Vietnam’s tourism landscape.
This report looks beyond visitor growth to examine the key trends shaping the market and what they mean for Vietnam’s tourism development in the second half of 2026.
What You Will Learn From This Report?
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- A clear overview of Vietnam tourism performance in the first six months of 2026, including international and domestic visitor growth.
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- Key insights into international source markets, including China, South Korea, Russia, Southeast Asia, Europe and other major markets.
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- The latest developments in tourism accommodation, including the growth of 4- and 5-star properties and their capacity to serve international, luxury, MICE and resort demand.
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- Key developments in destination development and tourism products, from national tourism destinations to cultural, wellness, sustainable and sports tourism.
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- Insights into the growing role of digital transformation, data and AI in tourism management, promotion and visitor experience.
Why This Report?
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- Beyond Visitor Numbers
This report looks beyond headline arrival figures to provide a broader picture of Vietnam’s tourism development, including market structure, transportation, accommodation, destinations and tourism management.
- Beyond Visitor Numbers
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- Based on Official Tourism Data
The report draws on information from the Vietnam National Authority of Tourism and the Tourism Information Center, providing an official view of tourism performance and industry developments during the first half of 2026.
- Based on Official Tourism Data
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- Understanding Market Shifts
The report highlights important changes across international source markets, including the continued strength of China and South Korea, the rapid growth of Russia, strong momentum from Southeast Asia and the rising potential of European and long-haul markets.
- Understanding Market Shifts
Key Highlights
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- 12.3 million international arrivals in H1 2026
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- International markets are becoming more diverse
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- Europe emerges as a strong growth region
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- Digital transformation and AI are reshaping tourism
Source: *Vietnam Tourism Department’s Report.
Asia Golf Journey (AGJ) is the leading strategic partner dedicated to Golf, Sports, Hospitality and Tourism industry across Vietnam and Southeast Asia. Tailored specifically for hospitality leaders, tourism strategists, and golf resort executives, our Market Research & Reports division delivers actionable data and strategic insights into market expansion, high-yield traveler demographics, and emerging industry trends.
