Greg Norman Reappointed as Vietnam Tourism Ambassador for 2025–2030

The Ministry of Culture, Sports and Tourism of Vietnam has officially reappointed legendary Australian golfer Gregory John Norman—commonly known as Greg Norman—as the Vietnam Tourism Ambassador for the 2025–2030 term.

This decision, announced under Decision No. 1746 signed by Minister Nguyen Van Hung on June 11, 2025, reflects the country’s confidence in Mr. Norman’s ability to elevate Vietnam’s position as a global golf tourism destination.

A Champion on the Course, and for Vietnam

Greg Norman is a globally recognized golf legend. A former World No. 1 golfer, he spent 331 weeks atop the Official World Golf Rankings during the 1980s and 1990s. Known as “The Great White Shark,” Norman boasts 91 international tournament victories, including 2 Open Championship titles, and is a member of the World Golf Hall of Fame.

Following his competitive career, Norman transitioned into a business leader, heading Greg Norman Golf Course Design, one of the world’s most influential golf design firms.

Greg Norman’s Contributions to Vietnam’s Golf Development

Norman has played an instrumental role in shaping the golf landscape of Vietnam through both advocacy and design. Through his design company, Norman has led or contributed to several major golf projects across Vietnam:

✅ Completed Projects:

• The Bluffs Ho Tram Strip (Ba Ria – Vung Tau) – A top-ranked links course in Asia, and one of Norman’s signature projects
• KN Golf Links Cam Ranh (Khanh Hoa) – A coastal masterpiece blending with the natural terrain
• BRG Da Nang Golf Resort (Da Nang) – A championship-level design attracting golfers worldwide
• Sonadezi Chau Duc Golf Course (Ba Ria – Vung Tau) – A rising venue in Southern Vietnam
• Novaland PGA Golf – NovaWorld Phan Thiet (Binh Thuan) – 36-hole PGA-standard facility, elevating Vietnam’s golf tourism infrastruct.

🚧 Ongoing & Upcoming Projects:

• Dong Hoi Golf Course (Quang Binh) – Under construction, expected to boost tourism in Central Vietnam
• Dragon Links (near Hai Phong) – A new development aimed at capturing Northern Vietnam’s growing golf market
• T&T Group Golf Developments – Strategic future projects being explored with one of Vietnam’s largest developers

These projects not only enhance Vietnam’s tourism offering but also contribute to positioning the country as a top-tier golf destination in the Asia-Pacific region.

As Vietnam Tourism Ambassador (2018–2021), Greg Norman helped promote these destinations globally through collaboration with international media channels such as CNN, CNBC, and Golf Magazine. His work helped position Vietnam as a premium golf travel destination in Southeast Asia.

Global Recognition for Vietnam’s Golf Tourism

Under Norman’s ambassadorship and industry collaboration:

• 🇻🇳 Vietnam was named World’s Best Golf Destination (2019 & 2021) by the World Golf Awards
• 📰 Coverage of Vietnam’s golf industry appeared on CNN, CNBC, Golf Digest, Golf Magazine, and other international media
• 🎥 Promotional videos featuring Vietnam golf aired globally on CNN Asia and CNBC

His efforts have helped Vietnam gain recognition among golfers from South Korea, Japan, Australia, Europe, and beyond.

2025–2030 Vision: Elevating Vietnam to the World Stage

Mr. Norman’s newly reappointed mission is clear:

“To promote Vietnam as a premier global tourism and golf destination, and attract more international tournaments and investment.”

With the golf industry in Vietnam booming post-COVID and more world-class courses opening across the country, Norman’s continued ambassadorship is expected to help bridge Vietnam’s domestic success with international visibility.

AGJ Creative’s Perspective on this?

Witnessing the evolution of Vietnam’s golf industry over the past three years, we see Greg Norman’s reappointment not merely as a title but as a clear signal of Vietnam’s growing confidence in leveraging sports tourism and strategic branding to engage global audiences.

As a marketing agency specializing in golf and hospitality, AGJ Creative is proud to support the next chapter of Vietnam golf through expert media strategy, brand consulting, and destination storytelling.