For a hotel, resort, or golf course, a Google Account today is not simply an account used to log in. It can be where a business manages advertising, customer data, business information on Google, organic search data, website measurement systems, and many other digital assets.
However, issues with a Google Account do not always appear in the form of an “account error.” They can appear in many different forms: ads being suspended, inaccurate conversion data, new employees being unable to take over an account, or a business losing control of an important profile.
What is worth noting is that these issues are often not detected during daily operations. They only become apparent when a business experiences an event such as a change in personnel, a change of agency, a website redesign, a booking system migration, or a security incident.
Below are three Google Account issues that marketers in the Golf and Hospitality industry should pay particular attention to in 2026.
1. Google Account Suspension Caused by Issues with Related Assets
One of the issues marketers often overlook is assuming that a Google Ads account is only affected by what is running directly on that account. In reality, Google may consider the relationship between the account, website, other advertising accounts, manager accounts, and related assets when signs of policy violations are detected.
For example, a business may have multiple Google Ads accounts for different hotels or brands. If one account is found to violate a policy while the other accounts have management or business relationships with it, the handling of the issue may not stop at a single campaign.
Some issues marketers should pay particular attention to include:
- The website or landing page violates a policy, but the marketer only checks the ad content.
- A related Google Ads account has been suspended, but the business continues using other linked accounts.
- The account has a history of policy violations or unusual payment activity, but this is not checked before advertising continues.
- Creating multiple new accounts to continue advertising after an old account has been suspended may make the issue more serious.
- Related assets are not reviewed when the website, agency, or account structure changes, making it difficult for marketers to identify the source of the risk.
An example of Google Account Suspension
The important point is that an affected account does not necessarily mean that the current advertisement is violating a policy. The issue may lie with a related asset or account that the marketer does not directly manage. Therefore, when Google Ads shows a warning or suspension, do not only check which advertisement has been rejected. Check the website, related accounts, violation history, and connections within the system to identify the actual cause before creating a new account or continuing to run ads.
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2. Unclear Ownership and Access Rights Cause Google Account Issues
In the hotel and golf industry, a digital asset may be created by one person but used by the entire business for many years. For example, a Marketing Manager creates a Google Business Profile. Another employee creates GA4. A website design company sets up Google Search Console. An advertising agency creates Google Ads. Each person is simply doing their job correctly at that time.
The problem only appears several years later, when these people are no longer working at the business. At that point, the business may know that it “has” a Google Business Profile, GA4, or Google Ads, but does not know who holds the highest level of access.
Google Analytics allows businesses to grant access to individual users at the account or property level. Google also recommends that business owners own their Google Business Profile and provide appropriate access to authorized people. This demonstrates an important principle: management access and ownership are not the same thing.
An agency can manage advertising for a hotel. An employee can manage GA4. A website design company can manage Search Console. However, the business still needs to maintain control over the assets that belong to it. This is particularly common among businesses with a long operating history, where the Google system has been built piece by piece rather than designed from the beginning.
Some signs that a business should review its access rights include:
- The account was created using an employee’s personal Gmail account.
- Only one person has administrator access, with no backup administrator.
- Former employees or former agencies still have management or access rights.
- The business does not have a complete list of Google assets.
For a business with multiple digital assets, creating a list of Google assets should be treated similarly to creating a list of business assets. This is especially important when a hotel or golf course changes agencies. In that case, the handover should not only include campaign documents and advertising reports, but also all access rights and management rights for Google assets.
3. Failing to Regularly Check Google Business Profile Can Lead to Changes in Business Information
Another issue that many marketers in the hotel and golf industry often overlook is failing to regularly check Google Business Profile after the profile has been verified.
Many people assume that once the business has verified and owns the profile, information such as the name, phone number, or website will always remain unchanged. However, Google allows users to suggest edits to a Business Profile that they do not manage. These suggestions can relate to various types of information on the profile, including the website. Google reviews these changes before they are displayed on Search and Maps.
Google allows users to suggest edits to a Business Profile
This creates a risk that marketers may not notice: the Google Business Profile may still appear normal while the information inside it has already been changed.
For example, a golf course has an official website at golfabc.com. After a period of time without being checked, a suggested website edit may be approved by Google and the profile may then point to another website. When users search for the golf course on Google Maps, they may click the website button and be directed to a website that the business did not intentionally set up.
For hotels and resorts, this issue is more important because Google Business Profile is often one of the first customer touch points. A change to the website can cause customers to go to the wrong page, miss the official booking page, or access a source that the business does not control.
Marketers should include Google Business Profile in their regular checklist, especially information that directly affects the customer journey:
- Whether Official website is still correct.
- Whether the phone number and contact information have been changed.
- Whether the address and location on Google Maps are accurate.
- Whether the opening hours and other important information have been edited.
- Whether any links or information that the business did not intentionally add have appeared.
- Whether the information on Google Business Profile is still consistent with the official website.
For hotels, resorts, and golf courses, this check should be carried out regularly rather than only when customers report a problem. Google also allows verified businesses to directly edit information on their Business Profile and recommends maintaining accurate and up to date information on the profile.
A simple checking schedule can include the website, phone number, address, opening hours, booking links, and other important information. If information is found to have been changed without the business making the change, the source of the change should be identified and the issue should be addressed immediately rather than waiting for customers to discover it.
Learn more about some golf course case studies experiencing this issue here.
4. How Often Should Marketers Check Their Google Accounts?
Google Accounts should not only be checked when an issue occurs. For hotels, resorts, and golf courses, marketers should conduct regular reviews and pay particular attention to checking again after changing personnel, changing agencies, changing the website, or changing the booking system.
A basic checklist includes:
- Google Ads: account status, policy alerts, billing, linked accounts, and landing pages.
- Google Business Profile: website, phone number, address, opening hours, and booking links.
- Access rights: owners, administrators, former employees, and former agencies.
- Related assets: Google Analytics 4, Search Console, Google Tag Manager, and manager accounts.
In particular, Google Business Profile should be checked regularly because users can suggest edits to business information, including the website. Google will review these suggestions before updating the profile.
Asia Golf Journey: A Trusted Strategic Marketing Partner in Vietnam and Southeast Asia
The three issues above have one thing in common: they can remain unnoticed for a long time. Therefore, marketers should not only be concerned about whether an account is currently active, but should regularly check the security, control, and accuracy of Google assets.
Asia Golf Journey works with businesses in the Golf and Hospitality industry to assess marketing systems, identify areas for improvement, and develop solutions that are suitable for each operational model.
Contact us for consultation:
📧 Email: creative@asiagolfjourney.com
📞 Hotline: +84 982 117 466
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